(We at The Ultra Blog Challenge are proud to be featuring this post by one of our Founding Members, Dorit Sasson. Many of our members and readers want to publish a book and this is excellent information from someone who has done so. Enjoy!)
Crowdfunding is quickly becoming one of the steps authors choose to take before publishing a book. There is no better way out there to stand out in a sea of authors than building a name for yourself. Conducting a crowdfunding campaign helps authors like myself raise funds to publish or market my book, collect pre-orders, get a head start on book sales, encourage reader reviews as well as drive traffic to my book.
Out of all the crowdfunding sites, Pubslush is a global crowdfunding platform only for books, and provides a real way to market my memoir before publication. It gives readers an opportunity to learn more about myself as an author and my memoir.
Since posting my campaign for my memoir Accidental Soldier on Pubslush, I see now even greater benefits in the areas of platform building, building a readership community, and raising funds. Like any crowdfunding endeavor, one holds the key to a project’s success. Let’s see how these three areas directly benefit the author.
A book is a mega platform building venture. If you think about it, your book showcases your expertise and reflects your personality.
Brooke Warner, my editor and publisher of my memoir, broke down the components of platform building in the following way on the Huffington Post article, “Your Author Platform is Not Your Social Media Following.”
- social media: 10 percent
- previous media: 10 percent
- previous books:10 percent
- personality: 10 percent
- existing readership: 10 percent
- contacts: 10 percent
- expertise: 25 percent
- ability to execute: 15 percent
The fact that my campaign is housed on Pubslush platform gives additional credibility to the book and my work as an author. On the landing page, you get to read a description of the book, my unique message and story of leaving New York City and my Mom of blessed memory to serve in the Israel Defense Forces (IDF) as well as complimentary excerpt of my book. As you can see, posting your project on Pubslush does in fact, strengthen your existing platform!
Building a community
As part of my pre-campaign marketing efforts, I’ve reached out to potential supporters who will in turn, share the news of my campaign with my peeps. This is the power of word-of-mouth marketing in the digital age. It’s my hope that the people who believe in the book’s messaging and my book, will be my biggest cheerleaders and build momentum for the campaign.
By learning about my work as an author, readers also have a chance to engage with me on my landing page, as key to building a readership community. I don’t have access to my readers through marketplaces such as Amazon and traditional bookstores, but I can build engagement.
Raising Funds – Building Momentum as a Speaker
Authors like myself don’t just write and publish. I need to be business-minded and nurture my writing into a saleable platform where I can collect pre-orders and get a head start on book sales. Word-of-mouth is considered the best tool to spread the word and make sales for my book, and having that initial investment in the project will allow me to put my career on the speaking circuit without having to dig further into my pocket. I intend to use every penny of the funds raised for marketing and publicity. In this way, my crowdfunding efforts will offer me some peace of mind while I write.
As you can see, using a platform like Pubslush is one of the fastest ways to make money while one writes. It’s my intention that my campaign will help build my platform, create a community of readers while at the same time, help me raise funds to take my career to the next level.
Bio: Dorit Sasson writes for a wide range of print and online publications including The Huffington Post and speaks at conferences, libraries, and community centers. She is the author of the compelling memoir Accidental Soldier: A Memoir of Service and Sacrifice in the Israel Defense Forces. Read a complimentary first chapter over at her Pubslush campaign and learn some very cool rewards and how you can become a supporter. She lives in Pittsburgh with her husband and two children. She can also be reached at: firstname.lastname@example.org