How do I blog may seem like a simple question and there many people who offer the tantalizing promise of programs, widgets, and how-tos that will make blogging easy and profitable. Business owners can easily be overwhelmed by all the information and training available on how to blog successfully. You know you need to be blogging but probably wonder where to start or even why to start. The idea of blogging is more overwhelming than the act of blogging itself.
In fact, if you look closely at the famous bloggers and business owners who are garnering the fare share of Google’s ranking space, you will discover that there are only three steps you need to take to be a blogging success. I prefer to call it blogging bliss, because once you have a steady flow of traffic and interaction on your blog, it feels blissful, exciting, rewarding and you are reminded why you started your blog.
How do I blog? Let me count the ways… there are only 3!
Step 1. Be Consistent!
Your blog has to be fresh and up-to-date if you want people to keep coming back. I don’t know about you, but I want regular readers who show up every time I create something new. Consistency is the currency that keeps readers engaged and keeps you top of mind when someone is looking for your services.
Step 2. Be Committed!
Do what you say you are going to do. Did you promise yourself that you would be writing 5 days a week and you are are barely managing to churn out one post a week? It’s time to course correct. It’s okay to recommit. The way to stay committed is to get organized. Don’t leave your blogging to chance because chances are it will just fall right off your to do list. Remember that if you are blogging for business, blogging is one of your best lead generation tools.
Step 3. Be Creative!
By saying be creative I don’t mean that you have to be an artist, professional author or a journalist who spends hours crafting the perfect post. You do, however, have to be original and authentic. You should use spell check and make some effort to be grammatically correct. Look for inspiration everywhere! Talk about what you love about your life, your business, your kids, your pets. People want to get to know you. Think about how you can create content that is unique to you and showcases your talents and strengths.
The second part of being creative in your blogging is to understand what your readers want from you. What problems can you solve for them? What tips, advice and insights can you share to make their life easier? Solving problems for your specific audience is a crucial part of blogging success. Don’t know what to write about? Ask your clients! Send out a short survey or a friendly email asking for input.
Bonus Step. Get a calendar!
Use an editorial calendar for your blog. When you take the time to organize your content ahead of time, it’s so much easier to sit down at the computer and write the post. You already know what it’s going to be about, no staring at a blank screen wondering what to write. Plus, as a writer, I know that when you have a topic rolling around in your head for a while it builds momentum. When you actually sit down, suddenly the ideas just flow!
Dr. Minette Riordan is an award-winning entrepreneur, marketing expert, author and creativity coach who is passionate about helping women entrepreneurs create freedom, flexibility and financial independence. Minette built a successful 6-figure multi-media publishing company in the Dallas/Ft. Worth area, growing a small quarterly newspaper to a monthly magazine that distributed 50,000 copies per month. After 12 years, she sold that business and relocated to Santa Barbara, California with her husband and two teens. When she isn’t working, she loves to make art, cook, and take long walks on the beach. You can read more about her journey on her website at http://www.minetteriordan.com.