It is a time to PUMP UP your efforts.
Participating in the Ultra Blog Challenge is the simplest way to do it.
And it is free.
It’s quite common for business owners to stop their marketing efforts over the last quarter of the year starting in fall and then the holiday season with the idea that they’re going to start strong in the new year. Little do they know, however, just how many opportunities have passed them by.
The last quarter of the year and holidays can be the best time to bring in new business and reconnect with current clients and customers.
That is why NOW is a great time to START or continue in the
Ultra Blog Challenge.
The final quarter of the year and holiday rush is not just for brick-and-mortar department stores; it can also help your business by boosting revenue and customer loyalty before the end of the year.
Here are the top seven marketing mistakes businesses make during the last quarter and holidays:
No marketing plan going into the last quarter and holiday season. Your holiday marketing should have been planned in the summertime, but now it’s the holiday season, so what do you do?
That is where the Ultra Blog Challenge can help you. Not ONLY will this challenge work wonders for you to get targeted traffic to your site BUT the “secret sauce” that you learn at each step of the way in the follow up emails will put you far ahead of your competition.
No communications. Many business owners mistakenly think that offices are closed or people are too busy to be bothered. If you choose not to follow up with leads or customers because it’s a busy time of year, you’re making excuses. Although the holiday season is hectic for most, it is actually a GREAT time to market. People are generally happier, in a buying frame of mind AND most importantly, your competition is likely doing nothing.
No holiday offers. People, for the most part, love the holiday season; they like to focus on gift giving, vacations and family time. So if you don’t provide a holiday special or offer that helps them with those goals, you are doing them–and your business–a grave disservice. Any product or service can be repackaged with a holiday offer or theme. Search online to see what other companies are offering; it might spark an idea or two for your business.
Not sending holiday greetings to customers. These are people that have been loyal, bought from you and supported your business year round; you need to let them know that you are not only thinking about them over the holidays but that you are grateful for their business. This can simply be an email and good wishes on your social networks.
Forgetting to ask how clients are doing. This is something that most businesses completely miss the boat on; they do not survey clients and customers from the current year to see how they can improve in the future. How are you going to know what worked and didn’t if you don’t ask? If you keep doing what you have always done, you’ll keep getting what you’ve always gotten.
Shirking your public relations. Many businesses don’t reach out to the media during the holidays because the owners are under the impression that media outlets shut their doors or are too busy to bother with new story ideas. This couldn’t be farther from the truth. The media is always open and looking for the next great story or feature. If you can tie your story in with the season, all the better. If you missed the holiday calendar, you can still plant a seed for a feature in the new year. A great way to connect with the media during this time of year is to contact the media using LinkedIn, which will usually go right to their inbox.
Not tapping into year-end budgets. There are thousands of companies that earmark holiday and year-end budgets–that money must be spent. These budgets are usually set prior to the holidays and focus on staff or client gifts and employee training as well as planning for the new year. What service or product can you offer to help them meet their budget and year-end goals? If you do a keyword search that applies to your industry or topic on social sites such as Twitter, you can see what people are looking for and talking about. This can help you plan and approach contacts with holiday offers.
Any type of marketing during the holiday season, regardless of your market, can be very beneficial BUT using
The Ultra Blog Challenge
will make it fast and simple for you.
Start today or if you are already a member, make it your goal to re-IGNITE your passion for posting for results by posting this month (and maybe the rest of the year) in the challenge. Set yourself up for not only HUGE year end results but a GREAT start to next year, too.
The SEO you get today from participating fully in the Ultra Blog Challenge will benefit you for years to come,
A huge example of that just happened last week. An expert with a huge Twitter following posted one of my old blog challenge posts and it got me a ton of sign ups and a some clients. Why? Because he found it at the top of Google for those keywords because of posting in the blog challenge!!!
Participating fully as an upgraded member in the blog challenge even helps more.
Tags: Blog challenge, Blogger, Blogging, Blogging success, boost your blog, Content marketing, holiday shopping, Holidays, increase blog traffic, Last quarter, marketing, SEO, UBC, Ultra Blog Challenge, Year end